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Busselton Fringe 2024
Project type
Brand Development
Date
Jan - April 2024
Busselton Fringe is a staple of the events calendar, running the month of March for almost 15 years.
This year, we revamped the logo to be bright, modern and inviting, adding a twist of Busselton with homage to the four blue jetty huts.
All brand collateral was then developed from additional graphic elements and colours.
As part of this four month project, I built a new website, showcasing individual events and artist, with booking platform links. A digital marketing, print and advertising plan was also developed.
This project had a large scope, with digital and print marketing, artist liaising, copywriting, media release development.
